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Indalo Yethu is a legacy project, an independent trust of the South African Government’s Department of Environmental Affairs and Tourism (DEAT). Its functions as an endorsement brand promoting greening and eco-friendly practices as a way of life. Its origins lie in the World Summit on Sustainable Development held in South Africa in 2002.
Indalo Yethu - A DEAT established section 21 entity mandated to run a comprehensive national environmental awareness campaign. Indalo Yethu was given an operating budget of R20 million in 2006. No project or campaign money was allocated in 2007 and 2008. It was intended that a further allocation would be made for project rollout in the next financial year. The organization has thus had to fund the campaign and operations over the past two years from the allocation of 2006.